is a multidisciplinary designer, illustrator, and art director.
05. The Real Stuff Social Branding
Graphic Design, Art direction, Social media templates, Illustration
Brand: Lucie Fink Media
Designer: Lily Fulop
2024
Graphic Design, Art direction, Social media templates, Illustration
Brand: Lucie Fink Media
Designer: Lily Fulop
2024
I art directed the look and feel of Lucie Fink’s instagram account for her new podcast, The Real Stuff. Based on her existing podcast artwork, I fleshed out a brand identity with templates. The art direction references the podcast’s approach to telling real stories about taboo topics, up close and personal.
A big part of the branding was a set custom illustrations on a variety of topics (sex, mental health, money, etc) to be used in posts. The illustrations can be combined to create new meanings, creating a flexible system that can be used again and again in new ways.
A big part of the branding was a set custom illustrations on a variety of topics (sex, mental health, money, etc) to be used in posts. The illustrations can be combined to create new meanings, creating a flexible system that can be used again and again in new ways.