02.    The Boardwalk

Branding, Pattern Design

Client: American Express and Resy
Designer: Lily Fulop
Art Director: Elsa Jenna, Palette Studio
Creative Agency: Giant Spoon
Experiential Agency: Shiraz Creative

I collaborated with Elsa Jenna to create a visual identity for this experiential event. I was involved in initial ideation of branding directions, and narrowed in the look and feel of the final event including logo design development. 

I created patterns and graphic assets that the Shiraz Creative designers applied to physical elements at the event. 

All work copyright Lily Fulop 2023.