![](https://freight.cargo.site/t/original/i/6e02a471f68a88c3e4e1d0ecae8debb69810e49ef3e739befa40aa14f51dba07/boardwalkwrapper.jpg)
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![](https://freight.cargo.site/t/original/i/fed241694b9da39627b0d1eeef75a521cf6e27966ac4d9c08f2c31b9563f7782/FrenchFrySurfers1.jpg)
![](https://freight.cargo.site/t/original/i/37c85e848ef75e4f949cc6fd0dbad27de9fa6474aa27c2b0449c1e254d906a6b/Theboardwalk_Patterns_Tiles_042822_-02.jpg)
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![](https://freight.cargo.site/t/original/i/1a2e7d18aef9a3e41be348604479b0ebdcd2bf941eae12d9fccd09836c5f5464/Theboardwalk_Patterns_Tiles_042822_-21.jpg)
02. The Boardwalk
Branding, Pattern Design
Client: American Express and Resy
Designer: Lily Fulop
Art Director: Elsa Jenna, Palette Studio
Creative Agency: Giant Spoon
Experiential Agency: Shiraz Creative
2022
Branding, Pattern Design
Client: American Express and Resy
Designer: Lily Fulop
Art Director: Elsa Jenna, Palette Studio
Creative Agency: Giant Spoon
Experiential Agency: Shiraz Creative
2022
I collaborated with Elsa Jenna to create a visual identity for this experiential event. I was involved in initial ideation of branding directions, and narrowed in the look and feel of the final event including logo design development.
I created patterns and graphic assets that the Shiraz Creative designers applied to physical elements at the event.
I created patterns and graphic assets that the Shiraz Creative designers applied to physical elements at the event.