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![](https://freight.cargo.site/t/original/i/f34667a193a3c828b9ac1a3ba11b1481cf65b18ffa55986cdfe7552425ff4ebb/WGAC_03-10-2023_A19_1369-copy.jpg)
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![](https://freight.cargo.site/t/original/i/f1943fc560b811a873267e4f85154657dfcd21d734585935b62eddbcab7096c5/02222023_WGAC_RecBamShare_Thu_645.jpg)
01. Who Gives A Crap Wrapper Refresh
Packaging Design, Pattern Design, Art Direction
Brand: Who Gives A Crap
Senior Designer: Lily Fulop
Design Lead: Belen Ramos
Creative Director: Vanessa Morrish
Photographer: Daniel Herrmann-Zoll
2023
Packaging Design, Pattern Design, Art Direction
Brand: Who Gives A Crap
Senior Designer: Lily Fulop
Design Lead: Belen Ramos
Creative Director: Vanessa Morrish
Photographer: Daniel Herrmann-Zoll
2023
As the Senior Brand and Packaging Designer at Who Gives A Crap, I was tasked with refreshing the brand’s iconic patterned wrappers. The redesign harnessed bold colors and geometric shapes to make the wrappers feel more modern. I created a cohesive pattern system that could stretch across the different product categories (Bamboo toilet paper, recycled toilet paper, paper towels, and tissues), differentiating them but making them feel like one family.
I also art directed the product and lifestyle shoots featured here, in collaboration with Belen Ramos.
I also art directed the product and lifestyle shoots featured here, in collaboration with Belen Ramos.