I designed the title sequence for this short video series titled “Power Shift,” sponsored by Porsche.
We were asked to incorporate still shots of the Porsche Taycan in the title sequence, so I created this grid format where images and words “shift” over each other. The motion is inspired by car acceleration, and the opposing directions of traffic lanes. The words stretch along with the motion, giving a sense of speed. The lower thirds mimic the movement of the title sequence as well, zooming in and out at a dynamic pace.
Animation by Bárbara Astrini
(Animation begins at 0:34)