01. The Poetry Edition
Packaging Design, Pattern Design, Art Direction, Marketing Design
Brand: Who Gives A Crap
Design Lead: Lily Fulop
Creative Directors: Vanessa Morrish, Vanessa Witter
Photography and Set Design: Breakfast for Dinner Studio
2024
Packaging Design, Pattern Design, Art Direction, Marketing Design
Brand: Who Gives A Crap
Design Lead: Lily Fulop
Creative Directors: Vanessa Morrish, Vanessa Witter
Photography and Set Design: Breakfast for Dinner Studio
2024
Every year, Who Gives A Crap releases limited editions of their toilet paper. I led this edition, creating expressive toilet paper that could be stacked and swapped to make poems.
I created the system of patterns that was used on the wrappers and packaging with contributions from other members of the design team. I art directed the photoshoot, creating three imaginitive worlds inspired by the words on the rolls. Breakfast for Dinner brought the shoot to life. I also developed the campaign, creating marketing materials like emails.
I created the system of patterns that was used on the wrappers and packaging with contributions from other members of the design team. I art directed the photoshoot, creating three imaginitive worlds inspired by the words on the rolls. Breakfast for Dinner brought the shoot to life. I also developed the campaign, creating marketing materials like emails.