Paint the Pavement is a community engagement and beautification program where neighborhoods get together to paint a mural at an intersection. The program, which has been enacted in several cities, has actually been shown to decrease traffic-related accidents and violence at these intersections. It's also a great way to celebrate community identity through artistic expression.

Through this branding system, I created a process in which community members can learn about the program, get excited about the ways they can contribute, and apply to make it happen. With the bold, graphic pattern that is present throughout the system, I wanted to communicate the vitality and diversity of these communities. There's a lot going on, and a lot to celebrate!



Step 1: Awareness

Neighborhood-specific posters would be put up in different communities to spread awareness for the Paint the Pavement Program. Two variations are shown here-- A photographic poster on a bus stop, and smaller typographic posters which could be hung on walls, windows, and bulletin boards.


Photographic


Typographic


Step 2: Engagement
These interactive coloring cards would be available at different centers of community activity-- dance studios, art stores, food co-ops, sports clubs, etc. Children (and adults!) are encouraged to draw their own pattern on the cards, which will be hung up on the walls. This way, people can visually see their own contribution to their "community" as well as the diversity that is present. This activity also acts as a preview to the Paint the Pavement program, where community members will come up with an artistic design to paint on the street. People are also welcome to take cards with them so that they can learn more about the program from the information on the back, and keep the website address to order an application.


The Cards


Step 3: Application
If a community member or organization is interested in the program, they can order an application book to be sent to them. The book outlines what the program is, who is eligible to participate, the dates and deadlines, responsibilities of participants, and the review process. It also provides the forms that need to be sent in to be considered.


The Application Book


Details