![](https://freight.cargo.site/t/original/i/af4084f5a3970a07f50ed32ed04a0a63aa2264bd935d97a46b533d21b769185c/MintChip_Model.jpeg)
![](https://freight.cargo.site/t/original/i/e2de0b7fd67e2fb5ac5513e31abf60ae77a0c4a05999a7987f89ebc8c1dbb3ea/MintChip_Website.png)
![](https://freight.cargo.site/t/original/i/58a3e72936688d2c61e89c7ad67dd8a42a708ef5f496f83813e0c5cb21bdd318/THINX_BTWN_MINTCHIP10003-copy2.jpeg)
![](https://freight.cargo.site/t/original/i/dfb9fb231ac1b3bae2087ce4dd1e9bd87d36e0ab25cf32b9fe705c392adf8b87/THINX_BTWN_MINTCHIP10753_smaller.jpeg)
![](https://freight.cargo.site/t/original/i/01e9f33460d3fe41d38d26564e83757b5968c76285b63c14f5feb32dba616a62/THINX_BTWN_MINTCHIP10556-_layer.gif)
![](https://freight.cargo.site/t/original/i/c44a3427c8145a33601fec4ff47ed91537f65cdca46c10a08fcffef019e58250/MintChip_Set.jpeg)
![](https://freight.cargo.site/t/original/i/ff090e9c622fd8979d8d7ee34c4a3b8f38ad500ad7af9ad4b646db66fa5a5046/MintChip_Ad.png)
![](https://freight.cargo.site/t/original/i/4ff81c3d70f02c5c4348de3da21f19b90997b7e1dff92ae19f952befddac1981/THINX_BTWN_MINTCHIP0350-copyd.jpeg)
03. Mint Chip Color Launch
Set design, art direction, and styling
Brand: THINX(BTWN), Thinx’s Tween period underwear line
Associate Art Director: Lily Fulop
Creative Director: Anna Mckenzie
Photographer: Jin Lee
2019
Set design, art direction, and styling
Brand: THINX(BTWN), Thinx’s Tween period underwear line
Associate Art Director: Lily Fulop
Creative Director: Anna Mckenzie
Photographer: Jin Lee
2019
This campaign celebrated a new mint colorway launch for the tween period underwear brand, THINX(BTWN).
Inspired by terrazzo, I created a playful interpretation of mint chip ice cream that included the rest of the brand’s primary color palette. I illustrated the custom terrazzo pattern which was applied to the set as well as the models’ finger nail designs!
This shoot presented a particular challenge because the underwear cannot be shot on-model like the adult version. This created a fun opportunity to get playful and creative with the way we presented the product through set design.
Inspired by terrazzo, I created a playful interpretation of mint chip ice cream that included the rest of the brand’s primary color palette. I illustrated the custom terrazzo pattern which was applied to the set as well as the models’ finger nail designs!
This shoot presented a particular challenge because the underwear cannot be shot on-model like the adult version. This created a fun opportunity to get playful and creative with the way we presented the product through set design.