To celebrate the launch of Icon’s limited edition color “midnight,” I created a concept that plays with light and shadow to highlight the underwear. The shades of blue in the curtain and background help tell a strong color story, emphasizing the hue while letting the dark navy color stand out. I was responsible for art direction, wardrobe styling, and set design. 

Photography used on web, email, ads, and product description pages. 

Photography by Jin Lee
Creative Director: Clifford Borress