I art directed Icon’s holiday campaign, which features a series of promotions for the underwear throughout the holiday season. In collaboration with set designer Sara Schipani, I created a series of still lifes which place Icon underwear at the center of holiday scenes, playfully suggesting that leak-proof underwear is just as important as food, decor, and gifts to prepare for celebrations. I also directed the on-model shoot, and designed an email template and web assets, such as GIFs.
Photography by Jin Lee
Prop Styling by Sara Schipani
Creative Director: Clifford Borress