04.    Elements of Balance Print Collateral

Branding and Packaging Design

Brand: Elements of Balance
Senior Designer: Lily Fulop
Creative Director: Caitlyn Kennedy Bradley

As a senior designer, I helped develop and roll out the newly launched Elements of Balance brand, applying the brand to marketing materials like shippers and mailers. 

The drinks and supplements help with energy and focus in the a.m. and calm and sleep in the p.m. I created the custom gradient treatment which helped convey the feeling of adaptogens throughout different times of the day. 

All work copyright Lily Fulop 2023.