Art Direction for Thinx’s color launch, “Dusk,” which was inspired by the ethereal time between day and night, and springtime in the forest. Our goal was to highlight this dusty rose color as an alternative to “nude” for a variety of skintones. I contributed to model (and bunny) scouting, as well as set design, selecting backdrop colors that would complement the underwear.
Photography used on web, email, ads, and product description pages.
Photography by Jin Lee
Creative Director: Anna Mackenzie