![](https://freight.cargo.site/t/original/i/b005ee101368cdffc333c7be76262f064ad29e671e73a0e966678ea6bb3dbd8a/02222023_WGAC_BigGroup_LimeFloor_Wed_3052.jpg)
![](https://freight.cargo.site/t/original/i/f34667a193a3c828b9ac1a3ba11b1481cf65b18ffa55986cdfe7552425ff4ebb/WGAC_03-10-2023_A19_1369-copy.jpg)
![](https://freight.cargo.site/t/original/i/4824a77e3f560e7a6296017f77828c8ffbaaab4c0a409d35bff96f21ac6d434b/02222023_WGAC_Tissue_Stcked_LimeFloor_Wed_261.jpg)
![](https://freight.cargo.site/t/original/i/b00f698af35a835e353cb832efcbdb771f3afe900c19fdd4472130b629498508/WGAC_03-10-2023_A14_0619_smaller.jpg)
![](https://freight.cargo.site/t/original/i/bc17bcd97e14bd0a70205eb936f8701707c9f3283a0db2de4cdc544f56430174/02222023_WGAC_Rec_PTowel_Wed_57.jpg)
![](https://freight.cargo.site/t/original/i/e6599e074a205fbb9071d2a3307e47eb84b47ea6199e63dccbffcc56b73b4b19/WGAC_03-10-2023_A18_1213_smaller.jpg)
![](https://freight.cargo.site/t/original/i/e9d8de177e58af3ec42158050ed8d3ed8aef382d7556af2633586728b563dbab/02222023_WGAC_MIXOverHeadGroup_Thu_439.jpg)
![](https://freight.cargo.site/t/original/i/f1943fc560b811a873267e4f85154657dfcd21d734585935b62eddbcab7096c5/02222023_WGAC_RecBamShare_Thu_645.jpg)
01. Who Gives A Crap Wrapper Refresh
Packaging Design, Pattern Design
Brand: Who Gives A Crap
Senior Designer: Lily Fulop
Design Lead: Belen Ramos
Creative Director: Vanessa Morrish
Photographer: Daniel Herrmann-Zoll
2023
Packaging Design, Pattern Design
Brand: Who Gives A Crap
Senior Designer: Lily Fulop
Design Lead: Belen Ramos
Creative Director: Vanessa Morrish
Photographer: Daniel Herrmann-Zoll
2023
As the Senior Brand and Packaging Designer at Who Gives A Crap, I was tasked with refreshing the brand’s iconic patterned wrappers. The redesign harnessed bold colors and geometric shapes to make the wrappers feel more modern. I created a cohesive pattern system that could stretch across the different product categories (Bamboo toilet paper, recycled toilet paper, paper towels, and tissues), differentiating them but making them feel like one family.
![](https://freight.cargo.site/t/original/i/6e02a471f68a88c3e4e1d0ecae8debb69810e49ef3e739befa40aa14f51dba07/boardwalkwrapper.jpg)
![](https://freight.cargo.site/t/original/i/5c203c53cac43899fe41b8fd5942030a36197536003c66432c4112acdf2abe0e/01_blog-topper.png)
![](https://freight.cargo.site/t/original/i/f0d8a49f4c58d08082d7bd68bcaa4be239d14b7175f07823847ddc8260c02c55/https___s3.amazonaws.com_uploads.thevendry.co_15395_1660748509231_160A4980-copy.jpg)
![](https://freight.cargo.site/t/original/i/45431c9d1b1f0fc12db333d1006241b5097aa8401efc5aaf86a1c3dfc880d8bd/MV1_9816-2000x1125Mark-Von-HoldenAP-Images-for-American-Express.jpeg)
![](https://freight.cargo.site/t/original/i/ec6ac70462ed3b3a3e5f39617a7aa34c15b45ca19aafd94509eaaa0633580014/1697737907550.jpeg)
![](https://freight.cargo.site/t/original/i/dc97ee479585da9a2b80f995ef7ca564a90eef4f4cf7ef98c30c08e77915bb4b/https___s3.amazonaws.com_uploads.thevendry.co_15395_1660748509202_A1_160A5305-copy.jpg)
![](https://freight.cargo.site/t/original/i/c195c90b28babdcca3b3130accc2954da6eb574af294b6ef6a06e693b792c479/1697737907587.jpeg)
![](https://freight.cargo.site/t/original/i/dd802abc57ea2ec91df94915a7900f9f0905799d13bd037ea489433020e1efd9/1697737908490.jpeg)
![](https://freight.cargo.site/t/original/i/fed241694b9da39627b0d1eeef75a521cf6e27966ac4d9c08f2c31b9563f7782/FrenchFrySurfers1.jpg)
![](https://freight.cargo.site/t/original/i/37c85e848ef75e4f949cc6fd0dbad27de9fa6474aa27c2b0449c1e254d906a6b/Theboardwalk_Patterns_Tiles_042822_-02.jpg)
![](https://freight.cargo.site/t/original/i/63179cd18d2c484e8250d260c93c45e0a2d924cadf318b5d476474f40d562ee2/Theboardwalk_Patterns_Tiles_042822_-03.jpg)
![](https://freight.cargo.site/t/original/i/1a2e7d18aef9a3e41be348604479b0ebdcd2bf941eae12d9fccd09836c5f5464/Theboardwalk_Patterns_Tiles_042822_-21.jpg)
02. The Boardwalk
Branding, Pattern Design
Client: American Express and Resy
Designer: Lily Fulop
Art Director: Elsa Jenna, Palette Studio
Creative Agency: Giant Spoon
Experiential Agency: Shiraz Creative
2022
Branding, Pattern Design
Client: American Express and Resy
Designer: Lily Fulop
Art Director: Elsa Jenna, Palette Studio
Creative Agency: Giant Spoon
Experiential Agency: Shiraz Creative
2022
I collaborated with Elsa Jenna to create a visual identity for this experiential event. I was involved in initial ideation of branding directions, and narrowed in the look and feel of the final event including logo design development.
I created patterns and graphic assets that the Shiraz Creative designers applied to physical elements at the event.
I created patterns and graphic assets that the Shiraz Creative designers applied to physical elements at the event.
Illustrations
![](https://freight.cargo.site/t/original/i/fcc90c4602edd0ab86787b23e237ea8f83e9705d626362af27cfb0364d4f3da2/Angelica_ross_painted_StandingStripes3.jpeg)
![](https://freight.cargo.site/t/original/i/f0a88a2537bdbb9143b617a1318b371f964fa06135d064606a7aa9189122f683/IMG_1492.jpeg)
![](https://freight.cargo.site/t/original/i/33cb460c9fdc7bcd32ad7bdadd4c53fbde0a381ec46b657b461b593c4d00efe0/020321_FulopLily_8x3_NewsPolitics2021.gif)
![](https://freight.cargo.site/t/original/i/0301d5b791ce25151687f5fb36a403d41fce63bad1b1e95353b55475d7f9b3fc/Fulop-Lily_043020_manicurehands_stock_v1_6.jpeg)
![](https://freight.cargo.site/t/original/i/6d4ae214085b59d2bccd4c17c0ac4e6a96ccac84c667c71bdb684da3c126d500/Screen-Shot-2022-05-25-at-3.49.39-PM.png)
![](https://freight.cargo.site/t/original/i/2785638672d7e3d3a67d2c341ccbf22deb54811a465183171b515bcb9f6a49af/Untitled_Artwork-4.jpg)
![](https://freight.cargo.site/t/original/i/9a3a0b4f46690807d89513cb775716a430fa77cd2a139d90f5c53b25d5d62aed/Screen-Shot-2022-05-16-at-4.59.22-PM.png)
![](https://freight.cargo.site/t/original/i/9af696816c9b94183286a95c77fd9fe6f19e96c89dfc3e060fa4e804a1e18ae1/Fulop-Lily_Stockillo_waterbottlestopmotion3.gif)
![](https://freight.cargo.site/t/original/i/95fd0ad34861b1af8cdf0315681c407b000b00e209c0fcc96f69d08de852584c/Fulop-Lily_050820_Vice_videogame_laptop.jpeg)
![](https://freight.cargo.site/t/original/i/a926bc3b929b00966d026a55602fd5c75013c614b2b2356ab9172d3d8e1a489e/IMG-1339.jpeg)
![](https://freight.cargo.site/t/original/i/fbe4b6b92924e1787ee1d9638224b2e6e0edbe28de5034fd1e622041a8ec0385/081820_Fulop-Lily_FashionsRaceProblem.jpeg)
![](https://freight.cargo.site/t/original/i/0cb077b72a1c837b45fba9ecdeca495f59c22582bfa653753705cc28b2ef5fb9/092220_Fulop-Lily-ClimateUprise_Ethicaltohavechildren.jpeg)
![](https://freight.cargo.site/t/original/i/207541cde4f557fc9daa7ed222f57b3cdc24fe8bc6ba6de2c35da0dafe3b9536/TheBoozeletterIG_Social.jpg)
![](https://freight.cargo.site/t/original/i/5dc81d7711496b8a37ec4a23d51f75f8cfb279d2f11e7b66fc610af732ee5501/Fulop-Lily_081820_LLS_WhoInfluencesUsNowArtboard-1-copy.gif)
![](https://freight.cargo.site/t/original/i/6e7b71994686d5463507b837487bba8cd61a472b2a523ed9feaf48ce7cd0db39/rosalia.jpeg)
![](https://freight.cargo.site/t/original/i/9472d270a789b21a66e32fe530dd7ed5636053f6f193582d8ee8629adc771c3a/WhichHIVMedicineIsRightForYou__smaller2.gif)
![](https://freight.cargo.site/t/original/i/40926c5284220e1962b8f60a705caa4e29fcf4c2b36eb5db40a4f12bd733337c/Fulop-Lily_033120_StockIllos_SustainableFashion_Landfill_saveforweb.jpeg)
![](https://freight.cargo.site/t/original/i/bc3c8d000a6b9f6506b84407fae96e02d931e8dc07c8218479eb038c649dbbf0/GeeWhiz_websize.jpg)
![](https://freight.cargo.site/t/original/i/c9892c55f86f108d3dc038df1fbdf17a25062f78d83561420411ea5f31f50773/climatecrisis_8x3.jpeg)
![](https://freight.cargo.site/t/original/i/c442c950e6c417535deb92655a9f5358c106c2b4ef05ab2ff4b4091fbe363357/Fulop-Lily_101119_GlitterMarineLife_Opener2.jpeg)
![](https://freight.cargo.site/t/original/i/b72a139a82f32603813c4eb163a8ab591ada7371ae5ed0fafe46f07f0cce2975/042721_FulopLily_Clorox_Illustration_header.jpeg)
![](https://freight.cargo.site/t/original/i/af4084f5a3970a07f50ed32ed04a0a63aa2264bd935d97a46b533d21b769185c/MintChip_Model.jpeg)
![](https://freight.cargo.site/t/original/i/e2de0b7fd67e2fb5ac5513e31abf60ae77a0c4a05999a7987f89ebc8c1dbb3ea/MintChip_Website.png)
![](https://freight.cargo.site/t/original/i/58a3e72936688d2c61e89c7ad67dd8a42a708ef5f496f83813e0c5cb21bdd318/THINX_BTWN_MINTCHIP10003-copy2.jpeg)
![](https://freight.cargo.site/t/original/i/dfb9fb231ac1b3bae2087ce4dd1e9bd87d36e0ab25cf32b9fe705c392adf8b87/THINX_BTWN_MINTCHIP10753_smaller.jpeg)
![](https://freight.cargo.site/t/original/i/01e9f33460d3fe41d38d26564e83757b5968c76285b63c14f5feb32dba616a62/THINX_BTWN_MINTCHIP10556-_layer.gif)
![](https://freight.cargo.site/t/original/i/c44a3427c8145a33601fec4ff47ed91537f65cdca46c10a08fcffef019e58250/MintChip_Set.jpeg)
![](https://freight.cargo.site/t/original/i/ff090e9c622fd8979d8d7ee34c4a3b8f38ad500ad7af9ad4b646db66fa5a5046/MintChip_Ad.png)
![](https://freight.cargo.site/t/original/i/4ff81c3d70f02c5c4348de3da21f19b90997b7e1dff92ae19f952befddac1981/THINX_BTWN_MINTCHIP0350-copyd.jpeg)
03. Mint Chip Color Launch
Set design, art direction, and styling
Brand: THINX(BTWN), Thinx’s Tween period underwear line
Associate Art Director: Lily Fulop
Creative Director: Anna Mckenzie
Photographer: Jin Lee
2019
Set design, art direction, and styling
Brand: THINX(BTWN), Thinx’s Tween period underwear line
Associate Art Director: Lily Fulop
Creative Director: Anna Mckenzie
Photographer: Jin Lee
2019
This campaign celebrated a new mint colorway launch for the tween period underwear brand, THINX(BTWN).
Inspired by terrazzo, I created a playful interpretation of mint chip ice cream that included the rest of the brand’s primary color palette. I illustrated the custom terrazzo pattern which was applied to the set as well as the models’ finger nail designs!
This shoot presented a particular challenge because the underwear cannot be shot on-model like the adult version. This created a fun opportunity to get playful and creative with the way we presented the product through set design.
Inspired by terrazzo, I created a playful interpretation of mint chip ice cream that included the rest of the brand’s primary color palette. I illustrated the custom terrazzo pattern which was applied to the set as well as the models’ finger nail designs!
This shoot presented a particular challenge because the underwear cannot be shot on-model like the adult version. This created a fun opportunity to get playful and creative with the way we presented the product through set design.