is a multidisciplinary designer.
01. Who Gives A Crap Wrapper Refresh
Packaging Design, Pattern Design, Art Direction
Brand: Who Gives A Crap
Senior Designer: Lily Fulop
Design Lead: Belen Ramos
Creative Director: Vanessa Morrish
Photographer: Daniel Herrmann-Zoll
2023
Packaging Design, Pattern Design, Art Direction
Brand: Who Gives A Crap
Senior Designer: Lily Fulop
Design Lead: Belen Ramos
Creative Director: Vanessa Morrish
Photographer: Daniel Herrmann-Zoll
2023
As the Senior Brand and Packaging Designer at Who Gives A Crap, I was tasked with refreshing the brand’s iconic patterned wrappers. The redesign harnessed bold colors and geometric shapes to make the wrappers feel more modern. I created a cohesive pattern system that could stretch across the different product categories (Bamboo toilet paper, recycled toilet paper, paper towels, and tissues), differentiating them but making them feel like one family.
I also art directed the product and lifestyle shoots featured here, in collaboration with Belen Ramos.
I also art directed the product and lifestyle shoots featured here, in collaboration with Belen Ramos.
02. The Boardwalk
Branding, Pattern Design
Client: American Express and Resy
Designer: Lily Fulop
Art Director: Elsa Jenna, Palette Studio
Creative Agency: Giant Spoon
Experiential Agency: Shiraz Creative
2022
Branding, Pattern Design
Client: American Express and Resy
Designer: Lily Fulop
Art Director: Elsa Jenna, Palette Studio
Creative Agency: Giant Spoon
Experiential Agency: Shiraz Creative
2022
I collaborated with Elsa Jenna to create a visual identity for this experiential event. I was involved in initial ideation of branding directions, and narrowed in the look and feel of the final event including logo design development.
I created patterns and graphic assets that the Shiraz Creative designers applied to physical elements at the event.
I created patterns and graphic assets that the Shiraz Creative designers applied to physical elements at the event.
Illustrations
03. Mint Chip Color Launch
Set design, art direction, and styling
Brand: THINX(BTWN), Thinx’s Tween period underwear line
Associate Art Director: Lily Fulop
Creative Director: Anna Mckenzie
Photographer: Jin Lee
2019
Set design, art direction, and styling
Brand: THINX(BTWN), Thinx’s Tween period underwear line
Associate Art Director: Lily Fulop
Creative Director: Anna Mckenzie
Photographer: Jin Lee
2019
This campaign celebrated a new mint colorway launch for the tween period underwear brand, THINX(BTWN).
Inspired by terrazzo, I created a playful interpretation of mint chip ice cream that included the rest of the brand’s primary color palette. I illustrated the custom terrazzo pattern which was applied to the set as well as the models’ finger nail designs!
This shoot presented a particular challenge because the underwear cannot be shot on-model like the adult version. This created a fun opportunity to get playful and creative with the way we presented the product through set design.
Inspired by terrazzo, I created a playful interpretation of mint chip ice cream that included the rest of the brand’s primary color palette. I illustrated the custom terrazzo pattern which was applied to the set as well as the models’ finger nail designs!
This shoot presented a particular challenge because the underwear cannot be shot on-model like the adult version. This created a fun opportunity to get playful and creative with the way we presented the product through set design.
04. Elements of Balance Print Collateral
Branding and Packaging Design
Brand: Elements of Balance
Senior Designer: Lily Fulop
Creative Director: Caitlyn Kennedy Bradley
2022
Branding and Packaging Design
Brand: Elements of Balance
Senior Designer: Lily Fulop
Creative Director: Caitlyn Kennedy Bradley
2022
As a senior designer, I helped develop and roll out the newly launched Elements of Balance brand, applying the brand to marketing materials like shippers and mailers.
The drinks and supplements help with energy and focus in the a.m. and calm and sleep in the p.m. I created the custom gradient treatment which helped convey the feeling of adaptogens throughout different times of the day.
The drinks and supplements help with energy and focus in the a.m. and calm and sleep in the p.m. I created the custom gradient treatment which helped convey the feeling of adaptogens throughout different times of the day.