is a multidisciplinary designer.
01. The Poetry Edition
Packaging Design, Pattern Design, Art Direction, Marketing Design
Brand: Who Gives A Crap
Design Lead: Lily Fulop
Creative Directors: Vanessa Morrish, Vanessa Witter
Photography and Set Design: Breakfast for Dinner Studio
2024
Packaging Design, Pattern Design, Art Direction, Marketing Design
Brand: Who Gives A Crap
Design Lead: Lily Fulop
Creative Directors: Vanessa Morrish, Vanessa Witter
Photography and Set Design: Breakfast for Dinner Studio
2024
Every year, Who Gives A Crap releases limited editions of their toilet paper. I led this edition, creating expressive toilet paper that could be stacked and swapped to make poems.
I created the system of patterns that was used on the wrappers and packaging with contributions from other members of the design team. I art directed the photoshoot, creating three imaginitive worlds inspired by the words on the rolls. Breakfast for Dinner brought the shoot to life. I also developed the campaign, creating marketing materials like emails.
I created the system of patterns that was used on the wrappers and packaging with contributions from other members of the design team. I art directed the photoshoot, creating three imaginitive worlds inspired by the words on the rolls. Breakfast for Dinner brought the shoot to life. I also developed the campaign, creating marketing materials like emails.
Illustrations
02. Who Gives A Crap Wrapper Refresh
Packaging Design, Pattern Design, Art Direction
Brand: Who Gives A Crap
Senior Designer: Lily Fulop
Design Lead: Belen Ramos
Creative Director: Vanessa Morrish
Photographer: Daniel Herrmann-Zoll
2023
Packaging Design, Pattern Design, Art Direction
Brand: Who Gives A Crap
Senior Designer: Lily Fulop
Design Lead: Belen Ramos
Creative Director: Vanessa Morrish
Photographer: Daniel Herrmann-Zoll
2023
As the Senior Brand and Packaging Designer at Who Gives A Crap, I was tasked with refreshing the brand’s iconic patterned wrappers. The redesign harnessed bold colors and geometric shapes to make the wrappers feel more modern. I created a cohesive pattern system that could stretch across the different product categories (Bamboo toilet paper, recycled toilet paper, paper towels, and tissues), differentiating them but making them feel like one family.
I also art directed the product and lifestyle shoots featured here, in collaboration with Belen Ramos.
I also art directed the product and lifestyle shoots featured here, in collaboration with Belen Ramos.
03. The Boardwalk
Branding, Pattern Design
Client: American Express and Resy
Designer: Lily Fulop
Art Director: Elsa Jenna, Palette Studio
Creative Agency: Giant Spoon
Experiential Agency: Shiraz Creative
2022
Branding, Pattern Design
Client: American Express and Resy
Designer: Lily Fulop
Art Director: Elsa Jenna, Palette Studio
Creative Agency: Giant Spoon
Experiential Agency: Shiraz Creative
2022
I collaborated with Elsa Jenna to create a visual identity for this experiential event. I was involved in initial ideation of branding directions, and narrowed in the look and feel of the final event including logo design development.
I created patterns and graphic assets that the Shiraz Creative designers applied to physical elements at the event.
I created patterns and graphic assets that the Shiraz Creative designers applied to physical elements at the event.
04. Mint Chip Color Launch
Set design, art direction, and styling
Brand: THINX(BTWN), Thinx’s Tween period underwear line
Associate Art Director: Lily Fulop
Creative Director: Anna Mckenzie
Photographer: Jin Lee
2019
Set design, art direction, and styling
Brand: THINX(BTWN), Thinx’s Tween period underwear line
Associate Art Director: Lily Fulop
Creative Director: Anna Mckenzie
Photographer: Jin Lee
2019
This campaign celebrated a new mint colorway launch for the tween period underwear brand, THINX(BTWN).
Inspired by terrazzo, I created a playful interpretation of mint chip ice cream that included the rest of the brand’s primary color palette. I illustrated the custom terrazzo pattern which was applied to the set as well as the models’ finger nail designs!
This shoot presented a particular challenge because the underwear cannot be shot on-model like the adult version. This created a fun opportunity to get playful and creative with the way we presented the product through set design.
Inspired by terrazzo, I created a playful interpretation of mint chip ice cream that included the rest of the brand’s primary color palette. I illustrated the custom terrazzo pattern which was applied to the set as well as the models’ finger nail designs!
This shoot presented a particular challenge because the underwear cannot be shot on-model like the adult version. This created a fun opportunity to get playful and creative with the way we presented the product through set design.